The Ultimate Ecommerce SEO Audit Checklist for 2024

Are you tired of losing customers to your competitors due to poor online visibility? Master the art of ecommerce SEO with our comprehensive ecommerce SEO audit check-list for 2024. Discover the secrets to boosting your search engine rankings, driving organic traffic, and increasing sales by identifying and addressing issues in website structure, content, and user experience.

Key Takeaways

  • Ecommerce SEO audits are essential to optimise site performance and visibility in search engine results.

  • Regularly auditing helps maintain optimal website performance, match user intent, and stay competitive in the digital landscape.

  • Comprehensive audit checklists consider technical/on-page/off-page SEO, UX & local SEO audits with powerful tools such as Google Analytics & Search Console for improved visibility and sales.

    Significance of Ecommerce SEO Audits

    woman carrying out technical seo audit of her ecommerce website

    Improving your online store’s visibility and driving organic traffic necessitates ecommerce SEO audits. A well-executed audit can help you climb the search engine rankings, ultimately increasing sales and revenue. But why are these audits so crucial?

    Additionally, a thorough SEO audit pinpoints underperforming areas of your website and provides insights that can be put into action to bolster your overall SEO strategy.

    Benefits of Regular Audits

    Conducting regular ecommerce SEO audits has numerous advantages. Annual audits can help maintain optimal site performance, accommodate changes in search engine algorithms, and prevent potential issues from impacting organic traffic and profitability. Identifying and remedying these issues can enhance your online store’s visibility in search engine results, potentially leading to a boost in sales.

    Regular audits also guide your keyword strategy, ensuring that your ecommerce website utilises primary, long-tail, and branded keywords effectively. Understanding user intent – the objective behind a user’s search query – is crucial for optimising your site. Regular audits allow your website to match the search intent of potential customers, keeping your online store relevant and accessible amidst the dynamic digital landscape.

    Challenges in Ecommerce SEO

    Ecommerce SEO can be complex due to dynamic content, large product catalogs, and frequent site updates on ecommerce sites. These factors underscore the importance of audits in maintaining a competitive edge. The challenges faced during an e-commerce SEO audit often include outdated or substandard content, ambiguous messaging, disorganised data, and inadequate URLs.

    Addressing these issues is a necessary step towards optimising your ecommerce websites’ performance. For instance, incorporating relevant keywords in your content can help improve your site’s visibility in search results. Moreover, building customer trust is a key factor in purchase decisions, underscoring the importance of conducting a brand and trustworthiness audit for ecommerce SEO. By evaluating your website’s internal links, online reviews, and overall user experience, you can ensure your ecommerce site remains a strong player in the competitive world of online retail.

    Comprehensive E-commerce SEO Audit Checklist

    ecommerce sites being checked for duplicate content and broken links

    A well-rounded approach to optimising your online store relies on a comprehensive e-commerce SEO audit checklist. This checklist encompasses diverse aspects of your website, such as:

    • Technical SEO
    • On-page SEO
    • Off-page SEO
    • User experience (UX)
    • Local SEO audits

    By addressing each aspect, you can ensure your website is fully optimised for search engine rankings, user engagement, and conversion rates.

    To conduct a successful audit, you’ll need a suite of powerful SEO tools at your disposal. Effective tools for ecommerce audits include Google Analytics for data analysis, Google Search Console for site health monitoring, and specialised audit tools like SEMrush or Ubersuggest. These tools provide valuable insights into your website’s performance, helping you identify areas for improvement and implement changes to enhance your overall SEO strategy.

    Technical SEO Audit

    A technical SEO audit focuses on your website’s structure, navigation, indexing, and crawlability. The goal is to ensure search engines can easily access and understand your site. During the audit, you’ll need to evaluate:

    • Response codes
    • Canonical tags
    • Redirects
    • The accuracy of your robots.txt and sitemap.xml files

    You will also need to:

    • Monitor site health with Googles Search Console
    • Review crawl stats to detect potential issues, such as slow-loading pages or server errors
    • Monitor organic traffic trends to assess your website’s performance.

    Tools such as PageSpeed Insights or GTmetrix, can be used to evaluate your site’s page speed – a crucial factor in technical SEO and user experience.

    On-Page SEO Audit

    An on-page SEO audit assesses individual web pages, evaluating keyword optimisation, metadata, and content quality. The goal is to enhance search engine rankings and user engagement. During an on-page audit, you should focus on title tags, meta descriptions, and canonical tags.

    Keyword research tools like SEMrush or Ubersuggest can be instrumental in optimising your website’s content. A keyword audit can assist in identifying the terms and phrases used by individuals when searching for the products you offer. By optimising your website’s content with relevant keywords, you can improve your search engine rankings and reach your target audience more effectively using target keywords.

    Off-Page SEO Audit

    Off-page SEO audits analyse external factors that impact your website’s authority and trustworthiness. These factors include backlinks, social media presence, and online reviews. By evaluating your website’s backlink profile, you can help search engines determine the authority of your site and its content.

    Assessing your brand and trustworthiness is a key part of an off-page audit. This involves analysing reviews and content to establish trust with customers and ensure your website is easily accessible and crawlable by search engine bots. Identifying and rectifying off-page SEO issues can bolster your website’s overall reputation and authority, gaining the favor of both search engines and users.

    User Experience (UX) Audit

    A user experience (UX) audit focuses on assessing site design, navigation, and page loading speed to improve customer satisfaction and conversion rates. During a UX audit, you should evaluate website responsiveness to ensure a consistent experience for users across different devices, as most purchases are now made via smartphones or tablets.

    Page speed is a crucial factor in an ecommerce SEO audit. Use Google’s Page Speed Insights tool to assess your site’s loading speed and identify potential issues. By optimising images, implementing caching and lazy loading, you can improve your site’s loading speed and enhance the overall user experience, ultimately leading to higher conversion rates.

    Local SEO Audit

    A local SEO audit targets specific geographic markets to boost visibility and rankings in local business searches. By optimising your website for local SEO, you can ensure the availability of relevant information for customers in specific areas, ultimately driving more traffic and sales to your online store.

    A key component of local SEO is optimising your Google My Business listing. By ensuring that your listing is accurate and up-to-date, you can significantly improve your visibility in local search results. Additionally, positive reviews can lead to higher rankings in local search results and help build trust among potential customers.

    Top SEO Tools for Ecommerce Audits

    technical seo audit of product pages

    Access to top SEO tools is crucial when conducting an ecommerce SEO audit. Some essential tools to consider are:

    • Google Analytics
    • Google Search Console
    • SEMrush
    • Ubersuggest

    These tools offer crucial analysis of your website’s effectiveness and pinpoint opportunities for enhancement.

    Google Analytics provides valuable data regarding site performance, user behavior, and traffic trends, enabling you to identify areas for improvement. Googles Search Console offers tools for monitoring site health, identifying crawl errors, and tracking organic search performance. Meanwhile, third-party tools like SEMrush and Ubersuggest provide specialised features for conducting in-depth audits, such as keyword research, backlink analysis, and competitor insights.

    Analysing Data with Google Analytics

    Google Analytics serves as a valuable tool for data analysis and gaining insights into your website’s performance. By understanding the various reports and metrics provided by Google Analytics, you can make informed decisions to optimise your website and enhance user experience.

    Reports offered by Google Analytics include the Audience Overview report, Acquisition report, Behavior report, and Conversion report. By leveraging these reports, you can identify trends, uncover potential issues, and track the success of your SEO efforts. Combining this data with the findings from your ecommerce SEO audit can help you make strategic decisions to improve your overall website performance.

    Monitoring Site Health with Google Search Console

    During an ecommerce SEO audit, Googles Search Console is an indispensable tool for monitoring site health. With it, you can review crawl stats, detect potential issues such as slow-loading pages or server errors, and monitor your website’s organic search performance.

    Additionally, Googles Search Console provides valuable insights into your website’s backlink profile, helping you identify and address potential issues that may impact your search engine rankings. By regularly monitoring site health and addressing any issues that arise, you can ensure your website remains optimised and competitive in the ecommerce landscape.

    Third-Party SEO Tools

    Specialised features for conducting in-depth audits are offered by third-party SEO tools like SEMrush and Ubersuggest. These tools can help you with keyword research, backlink analysis, and competitor insights, providing valuable data to enhance your website’s performance and visibility in search results.

    Many third-party SEO tools also offer site audit features, allowing you to uncover technical and on-page SEO issues that may be affecting your website’s performance. By using these tools in conjunction with Google Analytics and Google Search Console, you can ensure a comprehensive and effective ecommerce SEO audit, maximising the potential of your online store.

    Implementing Audit Findings and Monitoring Progress

    ecommerce search engine optimization

    Once you’ve completed your ecommerce SEO audit, it’s time to implement the findings and monitor your progress. This involves prioritising actionable fixes, tracking improvements, and maintaining ongoing SEO efforts to ensure long-term success.

    Keeping abreast of search engine algorithm changes and continuously finetuning your site’s content and structure is key to maintaining a competitive edge in ecommerce. Regular audits and ongoing SEO maintenance can help your online store achieve and maintain high search engine rankings, driving more traffic and sales to your website.

    Prioritising Actionable Fixes

    To maximise the benefits of your audit, prioritise fixes based on potential impact. Focus on quick wins and high-priority issues to address the most critical problems first. By allocating resources effectively and tackling the most important issues, you can ensure that your website remains optimised for search engine rankings and user engagement.

    Some examples of prioritising actionable fixes include:

    • Fixing broken links

    • Optimising page speed

    • Enhancing page titles and meta descriptions

    • Optimising internal linking

    By addressing these issues, you can improve your website’s performance and visibility in search results, leading to increased traffic and sales.

    Tracking Improvements

    Tracking improvements is essential for measuring the effectiveness of the changes you’ve implemented. Use analytics tools and performance metrics to monitor your website’s progress and identify areas for further optimisation. By continuously tracking improvements, you can ensure that your ecommerce SEO efforts remain effective and up-to-date.

    Some effective methods for tracking improvements include summary statistics, statistical tests, graphs, and tables. Continuous improvement tracking software can also be used to manage projects, quantify employee performance, and increase engagement. By regularly monitoring your website’s performance, you can stay ahead of the competition and ensure your online store’s success.

    Ongoing SEO Maintenance

    To sustain a competitive edge in the ecommerce landscape, ongoing SEO maintenance is crucial. This includes regular audits, staying current with search engine algorithm changes, and refining your site’s content and structure. By maintaining an up-to-date SEO strategy, your online store can continue to achieve high search engine rankings and drive more traffic and sales.

    Consistent SEO maintenance involves regularly monitoring and updating website content, optimising page titles and meta descriptions, and ensuring that all technical SEO elements are up to date. By dedicating time and resources to ongoing SEO efforts, you can ensure your online store remains relevant and accessible in the ever-changing world of ecommerce.


    In conclusion, a comprehensive ecommerce SEO audit is essential for optimising your online store and staying competitive in the ever-evolving digital landscape. By conducting regular audits, prioritising actionable fixes, and tracking improvements, you can maintain high search engine rankings and drive more traffic and sales to your website. So, don’t wait any longer – start implementing the strategies outlined in this blog post and watch your online store flourish in 2024 and beyond.


    Frequently Asked Questions
    What is an ecommerce SEO audit?

    An ecommerce SEO audit is a comprehensive review of your website’s organic visibility and ranking factors, enabling you to identify areas that need improvement.

    Are SEO audits worth it?

    An SEO audit is essential to ensure that your website targets the right keywords and ranking signals that will help you attract the right customers. Therefore, an SEO audit is definitely worth it.

    What are some of the top SEO tools for ecommerce audits?

    Google Analytics, Search Console, and third-party tools like SEMrush and Ubersuggest are some of the top SEO tools for ecommerce audits, offering insights into site performance, user behaviour, and traffic trends.

    What does an SEO audit include?

    An SEO audit is an in-depth evaluation of the strengths and weaknesses of your website from a technical and marketing perspective, including factors such as links, keyword usage, content, metadata, page speed, user journey, and video optimisation. It identifies errors that prevent your site from ranking well and opportunities to improve visibility in search engine results pages (SERPs).

    How often should I conduct an ecommerce SEO audit?

    It is recommended to conduct an ecommerce SEO audit annually for optimal performance, staying up-to-date with search engine algorithms, and preventing potential issues from impacting organic traffic and profitability.

    Robert May

    Robert is the creative mind behind Wozuma, where his passion for innovation and knowledge-sharing comes to life. With a keen interest in the digital world, he has carved a niche in SEO, dedicating his time to exploring and demystifying the complexities of search engine optimisation. When he’s not exploring the latest SEO trends, Robert enjoys sharing his insights and experiences through his blog posts, hoping to inspire and inform others.



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