The 10 Best SEO Tools for Ecommerce Success

In the competitive world of ecommerce, effective search engine optimization (SEO) can make all the difference in driving organic traffic, increasing sales, and achieving online success. To help you stay ahead of the curve, we’ve compiled a list of the 10 best SEO tools for ecommerce, designed to boost your site’s performance and visibility. These tools cater to various aspects of SEO, from keyword research to technical audits, ensuring your ecommerce website reaches its full potential.

Key Takeaways

  • Google Search Console is an essential SEO tool for ecommerce businesses to optimise search traffic and organic performance.

  • Ahrefs, SEMRush, Moz Pro & Ubersuggest provide comprehensive solutions for keyword research & competitor analysis.

  • KWFinder, Screaming Frog, Google Analytics & SEOquake offer specialised tools to improve website visibility and WooRank provides in-depth SEO analysis.

1. Google Search Console: Essential Ecommerce SEO Tool


Google Search Console, a complimentary service from Google, aids website owners in maintaining and monitoring their site’s visibility in Google Search results. This tool is vital for ecommerce businesses, offering significant insights into search traffic, indexing challenges, and organic performance to refine your overall SEO strategy.

Imagine being able to:

  • Identify the most effective keywords driving traffic to your site

  • Optimise landing pages

  • Increase click-through rates

  • Analyse search queries

All at your fingertips. Google Search Console makes it possible, ensuring your ecommerce website stays ahead of the competition and continually attracts the right audience.

In a world where search engines dominate the way customers find products and services, having access to such a powerful tool is invaluable. Don’t miss out on the benefits Google Search Console can bring to your ecommerce website – it’s time to take control of your search engine optimization and drive your online store to success.

2. Ahrefs: Comprehensive SEO Solution

ahrefs seo tool dashboard screenshot

Ahrefs is an all-encompassing SEO tool, boasting a multitude of features such as:

  • Keyword research

  • Competitor analysis

  • Link building

  • Site audits

  • Content research

This all-in-one solution is perfect for those looking to gain an edge over their competitors in the ecommerce business.

With Ahrefs, you can:

  • Dive deep into your competitors’ strategies

  • Uncover the pages that link to them

  • Discover new link-building opportunities

  • Gain insights into search traffic, indexing issues, and organic performance

This ensures that your ecommerce site remains optimised and poised for growth.

Utilise Ahrefs to scrutinise your ecommerce store, receive significant insights, and fine-tune your SEO strategy. By utilising this all-inclusive solution, you are one step closer to increasing traffic, sales, and attaining ecommerce success.

3. SEMRush: All-in-One SEO Platform

semrush dashboard

SEMRush is a unified SEO platform providing a varied set of tools for:

  • keyword research

  • competitor analysis

  • rank tracking

  • link building

This versatile platform provides invaluable quantitative insights, making it one of the best ecommerce seo tools for ecommerce businesses.

In addition to SEMRush’s robust keyword research capabilities, the platform also offers a Content Editor designed to help you create high-quality articles that perform well on search engines. This powerful tool allows you to optimise your site’s content and ensure you’re targeting the right keywords to drive organic traffic.

Ecommerce businesses can deploy SEMRush to secure a competitive advantage, pinpoint high-performing keywords, and generate captivating content that strikes a chord with their target audience. With this all-in-one platform at your disposal, your ecommerce website will be primed for growth and success.

4. Moz Pro: Holistic SEO Suite


Moz Pro is a complete SEO suite that offers a well-rounded solution for ecommerce businesses aiming to enhance their online presence. It includes:

  • Keyword research tools to help ecommerce sites recognise pertinent and high-potential keywords for their products

  • Site audits to identify and fix any technical SEO issues

  • Rank tracking to monitor keyword rankings and track progress over time

  • Backlink analysis to identify and analyse the quality of backlinks pointing to your site

With these ecommerce seo tools, Moz Pro streamlines keyword research, site audits, rank tracking, and backlink analysis, making it a valuable resource for ecommerce businesses.

Beyond keyword research, Moz Pro provides site auditing capabilities, crawling and scrutinising your site, pinpointing link building objectives, investigating on-page optimisation opportunities, and identifying technical issues on your site. Furthermore, Moz Pro’s Link Explorer tool measures your backlinks, most valuable pages, linking domains, and anchor text, providing valuable insights into your backlink profile.

By utilising Moz Pro’s varied set of SEO tools, you’ll be equipped to enhance your ecommerce website, attract more traffic, and boost conversions. Take full advantage of the opportunities that Moz Pro can offer to your ecommerce business.

5. Ubersuggest: User-Friendly Keyword Research

ubersuggest keyword research for local businesses

Ubersuggest is a user-friendly keyword research tool that offers the following features:

  • Keyword ideas generation

  • Competitor analysis

  • Site audits

  • Access to an extensive keyword database

  • Trustworthy backlink data

With these features, Ubersuggest becomes an invaluable resource for optimising your website content.

Two ecommerce enterprises, Portrait Flip and Fountain Filters, have gained significant success employing Ubersuggest. Portrait Flip saw a 70% increase in organic traffic over two years and exceeded its revenue goal by 32.33%. Fountain Filters doubled its revenue in just one year of using Ubersuggest.

Ecommerce businesses can use Ubersuggest to:

  • Enhance website content

  • Carry out keyword research

  • Scrutinise competitors

  • Conduct site audits

  • Monitor keyword rankings

  • Identify related keywords

With this powerful tool at your disposal, your ecommerce site will be well-equipped to attract more targeted traffic and boost sales.

6. KWFinder: Long-Tail Keyword Specialist


KWFinder excels in long-tail keyword research, aiding ecommerce businesses in finding significant keywords and monitoring ranking enhancements, thereby attracting more targeted traffic to their online store. Long-tail keywords are distinct and longer phrases that are more specialised and less competitive than general keywords. They are essential for ecommerce businesses as they assist in driving focused traffic to their websites, enhancing conversion rates, and boosting search engine rankings.

KWFinder’s effective tool for long-tail keyword research enables users to:

  • Discover and assess keywords that they should target

  • Facilitate the identification of long-tail keywords with low competition

  • Provide users with curated lists of related long-tail phrases

By employing KWFinder, ecommerce businesses can enhance their website’s content, attract more focused traffic, and boost conversions, resulting in increased sales and revenue. Don’t overlook the advantages that KWFinder can bring to your ecommerce platform.

7. Screaming Frog: Technical SEO Tool


Screaming Frog is a robust technical SEO tool that scrutinises websites to detect errors and offer insights on link building, meta descriptions, and title tags. This efficient SEO site audit tool is essential for ecommerce businesses looking to improve their site’s performance and search engine visibility.

Screaming Frog can assist in identifying website errors by crawling the website and detecting broken links (404 errors), server errors, and other issues such as page titles and meta descriptions that are too long, short, missing, or duplicated. In addition, it can help in understanding HTTP status codes to identify errors and guarantee website optimisation.

Employing Screaming Frog, you can maintain an error-free ecommerce website that’s optimised for search engines. By leveraging this powerful technical SEO tool, your online store will be primed for growth and success.

8. Google Analytics: Traffic Insights and Analysis

geo targeting strategies with google analytics

Google Analytics is an indispensable tool for ecommerce businesses, offering significant insights into website traffic, user behaviour, and conversion rates. This powerful tool offers an array of traffic insights, such as overall traffic overview, traffic sources, audience demographics, behaviour analysis, conversion tracking, mobile traffic insights, content performance, and e-commerce insights.

In addition to traffic insights, Google Analytics provides a variety of user behaviour metrics, such as:

  • Pageviews

  • Sessions

  • Bounce Rate

  • Average Session Duration

  • Conversion Rate

  • Exit Pages

  • Behaviour Flow

  • Event Tracking

  • User Demographics

  • User Flow

By utilising Google Analytics, ecommerce businesses can make SEO decisions based on data, enhance their website for search engines, and ultimately attract more organic traffic and sales. Don’t bypass the potential benefits Google Analytics can contribute to your ecommerce accomplishments.

9. SEOquake: Browser Extension for On-the-Go SEO


SEOquake is a free SEO tool in the form of a browser extension that provides instant SEO analysis, offering significant insights into several SEO parameters such as Alexa rank, Google index, and backlink profiles. This convenient tool is compatible with Mozilla Firefox, Google Chrome, and Opera, making it an essential resource for ecommerce businesses looking for free SEO tools.

With SEOquake, one of the best SEO tools, you can:

  • Obtain key SEO metrics for a specific page

  • Access tools such as SEO Audit to recognise and address major SEO issues

  • Analyse metrics such as Google PageRank, Alexa Rank, and the number of indexed pages for any site

  • Analyse backlinks and link profiles, assisting in the identification of link opportunities and potential improvements using seo review tools

By employing SEOquake, you gain access to instant SEO analysis and insights, enabling you to enhance your ecommerce website’s performance and visibility. Don’t ignore the potential benefits SEOquake can offer your online store.

10. WooRank: In-Depth SEO Analysis

woorank dash

WooRank provides comprehensive SEO analysis for ecommerce websites, aiding users in discovering competitor keywords, identifying technical and content challenges, and monitoring keyword performance. By conducting comprehensive SEO audits, WooRank assesses a range of SEO signals to provide a complete overview of your website’s performance, ensuring your ecommerce site remains optimised and poised for growth.

In addition to competitor keyword discovery, WooRank’s Keyword Tool enables users to:

  • Gain an understanding of the keywords their competitors are utilising

  • Enter a competitor’s URL to observe, monitor, and evaluate the advancement of their rankings in comparison to their competition

  • Respond to any alterations, uncovering target keywords and hidden opportunities in their industry

Leveraging WooRank’s comprehensive SEO analysis, your ecommerce website can attract more organic traffic and sales, ensuring your online store achieves its maximum potential. Don’t neglect the value that WooRank can add to your ecommerce achievements.


In conclusion, these 10 best SEO tools for ecommerce success provide a comprehensive solution for optimising your online store’s performance and search engine visibility. By leveraging the power of these tools, you’ll be better equipped to drive more organic traffic, increase sales, and achieve ecommerce success. So, make the most of these resources and watch your ecommerce business flourish.


Frequently Asked Questions
What is the most effective tool for SEO?

Semrush is widely considered the most effective tool for SEO, with features including keyword research, website audits, PPC campaigns and more. Other tools such as Ahrefs, Google Search Console, Ubersuggest, SpyFu and Semrush On Page SEO Checker are also recommended for comprehensive SEO optimisation.

What are the benefits of using Google Search Console for ecommerce SEO?

Google Search Console offers numerous benefits to help ecommerce websites optimise their SEO, such as insights on search traffic, indexing issues, and organic performance.

Is SEO good for ecommerce?

SEO is essential for ecommerce platforms as it helps ensure Google knows what your page is about and optimises it to appear in SERP features. Additionally, technical SEO addresses issues relating to faceted navigation, while other activities like increasing page loading speeds, creating detailed product descriptions, and acquiring links from authoritative websites can also help bring more traffic to product and category pages. Ultimately, SEO is one of the best ways to generate more visits to an ecommerce site.

How can Ahrefs aid in competitor analysis for ecommerce businesses?

Ahrefs can help ecommerce businesses uncover link-building opportunities by performing backlink analysis to discover pages that link to their competitors. Additionally, it can offer keyword research to reveal target keywords used by competitors and SEO metrics to track competitor rankings.

Robert May

Robert is the creative mind behind Wozuma, where his passion for innovation and knowledge-sharing comes to life. With a keen interest in the digital world, he has carved a niche in SEO, dedicating his time to exploring and demystifying the complexities of search engine optimisation. When he’s not exploring the latest SEO trends, Robert enjoys sharing his insights and experiences through his blog posts, hoping to inspire and inform others.



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